It is a popular trope on social media these days to argue that Major League Baseball has surpassed the NBA in popularity. But ...

The NBA Cup Final did well enough on Prime Video to edge last year’s edition on ABC. Tuesday’s Knicks-Spurs NBA Cup Final averaged 3.07 million viewers on Amazon Prime Video, up 3% from Bucks-Thunder ...

Venezuela’s thrilling victory over the United States in the World Baseball Classic championship game on March 17 set a record ...

The American sports market, comprising Canada and the United States, has four major franchise-based leagues in four different sports. While The post Startling viewership difference between NFL Draft ...

FOX's ratings show the World Baseball Classic topped NBA Finals viewership, leading MLB to consider mid-season tournaments.

The NFL is king. But baseball's gains of late have changed the terms of its rivalry with the NBA over who is No. 2.

ESPN is off to one of its strongest NBA starts in more than two decades. According to the network and Nielsen, ESPN averaged 2.6 million viewers across its first 21 NBA games through Christmas, a 35 ...

TV ratings for the NBA Finals with the Oklahoma City Thunder and Indiana Pacers may dip, but the NBA's marketing team is ready to highlight new stars.

More than 87 million people in the U.S. have watched national TV games, the most viewers in 15 years. From NBA.com Staff The NBA’s strong viewership numbers in 2025-26 are continuing as the year comes ...