Nearly a decade after losing the Walt Disney Co.’s princess doll license to rival Hasbro Inc., Mattel is back to making and selling the doll versions of some of Disney’s iconic characters. “This is ...

Mattel Creations has launched three new Disney Princess dolls in a collection called “Once Upon a Whimsy.” The collection includes a Tiana doll (The Princess and the Frog), an Ariel doll (The Little ...

The toy giant in 2016 lost the global rights to the Frozen and Disney Princess toy lines to rival Hasbro. By Etan Vlessing Canada Bureau Chief Stock in Mattel has risen sharply after the toymaker said ...

It’s hard to think of a toy that’s more of a cultural phenomenon than Disney princess dolls. Their popularity equals that of Barbie and there are virtually as many iterations of them. The storylines ...

The Disney dolls line will include unique collector offerings for adult fans that will celebrate the Disney Princess and Disney Frozen characters in a new way. Mattel has revealed its all-new line up ...

When Disney awards the toy licensing rights for its most prized properties, “show me the love” can be as important as “show me the money.” Mattel today announced that it has won back the licensing ...

Mattel Inc. has won back the rights to produce toys based on The Walt Disney Company’s lineup of iconic Disney princesses and “Frozen” characters. Hasbro was previously the owner of the licensing deal ...