The Difference Between Marketing, Advertising, Public Relations & Sales Promotion. Marketing is the overall process of communicating and delivering products to a target audience through the ...

More generally, public relations campaigns can develop public goodwill and brand identity. The key to a successful public relations campaign is to choose your primary and secondary messages wisely.

An Inter-Services Public Relations (ISPR) news release said Brig Robert’s promotion was “a beacon of hope for the Pakistani-Christian community”.