Practicing reciprocity between humans and nature—namely caring relationships between people and nature when they perceive benefits from nature—can contribute positively to both the planet and ...

A research team led by Professor Hitoshi Yamamoto (Rissho University, Japan) has developed a new model that integrates direct and indirect reciprocity, the two core mechanisms underpinning human ...

Reciprocity bias is our tendency to reciprocate the actions of others creating a wave of indebtedness. If somebody does something for us, or gives us something, we are more likely to return the favour ...

“Do unto others as you would have done unto you.” The Golden Rule is often repeated, but seems to be rarely followed. That is, until you look closely. We are entering into a network economy, where our ...

For years and still today, reciprocity has continued to help human beings survive in many ways, and especially in marketing, where it is used as a marketing strategy. This principle talks about the ...