Vikki Velasquez is a researcher and writer who has managed, coordinated, and directed various community and nonprofit organizations. She has conducted in-depth research on social and economic issues ...

A reader contacted me recently asking about the difference between return on assets (RoA) and return on equity (RoE) as her broker offers both and they’re different values, with RoA being higher than ...

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Return on Investment (ROI) is a simple yet powerful metric used to evaluate how much profit or loss you've made relative to what you spent. Think of it like this: if you set up a lemonade stand and ...

Ben McClure is a seasoned venture finance advisor with 10+ years of experience helping CEOs secure early-stage investments. Gordon Scott has been an active investor and technical analyst or 20+ years.

Return on assets (ROA) is a measure of how efficiently a company uses the assets it owns to generate profits. Managers, analysts and investors use ROA to evaluate a company’s financial health. Return ...