Kenyan marathoner Paul Matheka broke one of running’s golden rules: “nothing new on race day,” and it ended up costing him. Before the Kuala Lumpur Standard Chartered Marathon on Oct. 5, Matheka did not have a pair of shoes for the race, so he purchased an off-brand pair at the event’s expo.

The runner fondly known as the 'Queen of 1,500m' was clear by nearly four minutes as she crossed the finish line.