Salish Matter was just 10 when she first appeared on her father Jordan’s burgeoning YouTube channel. At the time, 5 million subscribers were tuning in to watch the photographer-turned-content-creator ...

Meet the launch making waves and dominating FYPs: the viral debut of Sincerely Yours, the new beauty brand co-founded by 15-year-old creator Salish Matter. The brand’s record-breaking first event at ...

In September of 2025, large crowds gathered in a New Jersey mall to see 15-year-old Salish Matter. In videos on TikTok, moms pushed through lines as young people screamed at that familiar preteen ...

An influencer's skin care brand launch drew a massive crowd to American Dream on Sept. 6, ultimately forcing state police to step in. Thousands gathered at the American Dream mall in East Rutherford ...

Teen YouTuber Salish Matter is at American Dream Mall in New Jersey for the launch of her new makeup line. The event drew an "insane" turnout, with lines of excited children and parents creating a ...

Before 10-year-old Gabriella DeMarzo left her house on Saturday, she propped up her phone at her desk and recorded a “Get Ready With Me” video. It was “officially 4:55 a.m.,” which meant she had a few ...

The Sept. 6 pop-up was planned to celebrate the launch of Salish Matter’s new makeup line, Sincerely Yours jGilbert Flores/Variety via Getty;ordan matter/Instagram A pop-up hosted by teen influencer ...