There is an ongoing debate about the need for a business brand versus a personal brand. After reviewing current literature and crowdsourcing colleagues, the consensus seems to be that you need both – ...

Cultivating a personal brand can help advisors stand out in a competitive landscape. The most successful businesses understand the value of a highly recognizable, trusted brand image for attracting ...

Opinions expressed by Entrepreneur contributors are their own. If you’re reading this, you likely already have a personal branding statement: If you have a LinkedIn account, for instance, you have a ...

If your application includes a resume objective statement, it's time to update your materials. Savvy job seekers should ditch old-fashioned resume objectives in favor of a more modern, ...

So, your branding needs work. Perhaps you’re updating your mission statement. Perhaps you’re trying to appeal to younger generations on Snapchat and Instagram. Whatever the case may be, individuals, ...

Peters’s arguments have much to recommend them: Your personal brand, Peters argues, presents you as an authority in your field, elevates your reputation, and differentiates you from the competition.