Samsung is allegedly working on its new virtual assistant called Sam. Unlike Bixby, the company's previous virtual assistant, this new version is a 3D (3-dimensional) character. Previously, Apple's ...

Samsung's alleged Sam virtual assistant is supposedly one of the most popular smartphone features right now. It all started after various people were able to grab the photos developed by Lightfarm.

The new alleged design has yet to be confirmed one way or the other (with some reports noting that the design had even been rejected by Samsung), but with the Internet nothing is ever gone for long.

Chethan is a reporter at Android Police, focusing on the weekend news coverage for the site. He has covered tech for over a decade with multiple publications, including the likes of Times Internet, ...