This story is part of your SHN+ subscription In 2026, the oldest baby boomers turn 80. It’s an important time for the senior living industry, but not an ...

Overlaps in life enrichment programming and marketing can improve the senior living sales process by selling an experience ...

We expect our loved ones to be able to enjoy their golden years retiring, working on passion projects or getting into new hobbies. "No one sits around and says, 'OK, I’m ready for a nursing home.' ...

Forbes contributors publish independent expert analyses and insights. My colleague and friend, Michele Holleran, PhD, recently posted her predictions for the future of senior living in an industry ...

Paid home care represents an especially strained sector of the long-term care system, which is experiencing an intensifying ...

Sandra Gordon is a journalist specializing in health and medicine for consumers and healthcare providers. Her work has appeared in major magazines and websites, including Prevention, Parents, Medical ...

Senior living penetration rates are stuck at around 11%, and could even decrease in the years ahead. A new framework posed by ...