About 25% of store associates say they haven’t been given the right technology tools to do their jobs, according to the 2017 Retail Associate Technology Study from Salesfloor, a company whose ...

The success of in-store personalization experiences delivered by associates hinges on their mobile devices. If associates ...

Faced with unprecedented retail rivalry, more retailers are choosing to stand out and engage shoppers by delivering an enhanced customer experience. Now that customer experience is the new competitive ...

In an industry still struggling with a tight labor market, choosing which technology to arm store associates with becomes a critical decision. Today’s retail workers almost need to have superpowers — ...

While retailers are striving to deliver a rewarding retail experience, they aren't paying attention to one big fact: today's consumers crave human interaction, and retailers are failing to provide ...

New research bucks the conventional wisdom that shoppers want a high-touch experience when they visit a physical store. What they really want, it seems, is to be left alone. According to HRC Retail ...

Home Depot store associates have firsthand knowledge about what it's like to work at the home-improvement store — and they have plenty of suggestions for shoppers. A Home Depot associate who's worked ...

Forbes contributors publish independent expert analyses and insights. Nikki Baird is a top global retail innovation and technology advisor. One of the most challenging pieces of the puzzle is the role ...

The above button links to Coinbase. Yahoo Finance is not a broker-dealer or investment adviser and does not offer securities or cryptocurrencies for sale or facilitate trading. Coinbase pays us for ...

COLUMBUS, Ohio, August 14, 2025--(BUSINESS WIRE)--Retailers are struggling to live up to shoppers’ expectations when it comes to having the right data and insights to facilitate great customer service ...

As retail evolves to support a complex omnichannel experience, the store associate’s role is changing. But what can retailers do to maximise their value? While retailers generally offer ...

Despite the overwhelming data suggesting that personalization will remain — and grow — as a necessary facet in omnichannel strategies, brands and retailers have yet to use store associates to their ...