Age of the Primes toys include action figures pulling from Generation 1, Transformers: Prime and Transformers Animated.

Transformers taglines say that they are "robots in disguise" and "more than meets the eye." That's certainly true if you consider that the Japanese toys were brought to the U.S. by Hasbro in 1984, ...

Time to roll out, because McFarlane Toys is expanding beyond their line of Batman cowl replicas to include Transformers.

Pre-orders for all three Transformers 1:3 scale replica busts are live now, releasing January 2026 via McFarlane Toys Store ...

Among other big milestones this year, 2024 marks the 40th anniversary of the Transformers franchise. Hasbro is celebrating the occasion with a new promotion called Transformers '80s Week, featuring ...

Transformers were inspired by a Japanese toy company called Takara. After purchasing the rights to Takara’s shape-shifting robot action figures, they rebranded them as Transformers. Hasbro enlisted ...

They're more than meets the eye! Transformers, My Little Pony and Phase 10 are considered some of the most impactful and memorable toys of all time. The Strong National Museum of Play which is home to ...