Watch as a group of British school boys tries General Mills' Trix cereal for the very first time! From their surprised reactions to the bright, colorful puffs to their candid responses on the taste ...

General Mills is releasing some “itsy-bitsy” kitchen accessories in conjunction with the launch of the three new “minis” cereals - Reese’s Puffs, Trix and Cinnamon Toast Crunch. Shoppers may have seen ...

If there was ever a year we all could use a healing dose of childhood nostalgia, that year is now. One of my fondest memories of joy and comfort? Eating my favorite cereal in front of the TV while ...

Featuring puffed-up and larger-than-life squares that are filled with a vanilla crème, the Loaded cereal lineup will include Cinnamon Toast Crunch, Trix and Cocoa Puffs. The company shared that it is ...