Instagram Reels have fundamentally transformed short-form video consumption patterns, generating over 200 billion plays monthly and capturing 30% of all Instagram engagement since their 2020 debut.

Forget random tracks, this Navratri, Instagram reels are all about Bollywood magic. Peppy classics like Dholida (Remix), Nagada Sang Dhol, and Chogada are lighting up reels everywhere. Perfect for ...

Instagram introduced a series of product updates on Thursday to make trending songs on its short-form video feature Reels more discoverable.

The Arabic song “FA9LA” from Dhurandhar has gone viral, inspiring numerous reels and edits online. Now, an Indian creator has ...

Sung by Faheem Abdullah, the track not only dominated storytelling on Instagram but also made its way to the Billboard charts ...

Instagram Reels may seem like a TikTok copycat, but some creators say it has an advantage when it comes to branded content.

Kato's song 'Turn the Lights Off' made it to the top of a Spotify chart thanks to a meme on TikTok featuring a Jon Hamm scene.

Flipperachi recently expressed his opinion on how his viral track FA9LA, featuring Akshaye Khanna, from Dhurandhar, was a combination of everything that unfolded in making it happen ...

Recently, a reel of actress, Rupali Ganguly's mother dancing to the 'Dhurandhar' track, 'Shararat', went viral. Now, the film ...