Google's Gary Illyes warns of URL parameter issues causing crawler inefficiencies, especially for e-commerce sites.

Google has updated its URL structure best practices help documentation - it was pretty much a rewrite but the overall guidance is not new. Google said they added "clearer flow and is easier to ...

Google's John Mueller said that some SEOs over focus on URL structure and that if your context from your pages aren't clear, then no URL structure can fix that.

Does URL length matter for SEO? The idea that shorter URLs help with SEO is a persistent myth, but Google has repeatedly clarified that URL length does not influence rankings.

Google just announced that links created through its URL shortener service will soon stop working. The service was deprecated a few years ago, but old links were ...

Google Discover is testing shorter 'search.app' links for sharing content on Android. This update hides the URL but preserves rich previews.