Landing pages are web pages that users land on by clicking on a search result, an online advertisement, link on a website, social media or email campaign. Landing pages are built for a specific or a ...

Landing pages have the important job of helping you achieve a specific goal. This goal could be to capture leads, showcase your company in a special way, intro your product or service, get visitors to ...

I wouldn’t advocate for jumping on many marketing trends. In most cases, by the time you’ve noticed that every marketing agency sends an animated holiday email or every startup has silly photos on ...

There is no single formula for a perfect landing page. Each one is unique, and while best practices help to focus the creation process, the right approach will – and should – always depend on six ...

If you want to land the big fish, you’ve got to radically rethink your landing pages. In today’s post, I’ll give you 15 landing page ideas that you can steal (sorry, I mean “borrow”) for your own ...

Opinions expressed by Entrepreneur contributors are their own. Almost every modern business now has a website. But for most businesses, a website is just a static tool, meant to provide general ...

Landing pages aren’t complex. But there are some rules and best practices you need to be aware of if you want them to actually convert. Keep All The Important Stuff Above The Fold The “fold” is the ...

As digital brand communities dramatically grow in popularity, it makes sense to explore some high-profile examples. The customer-experience industry is undergoing a shift to mobile and niche platforms ...

PPC landing pages are something that many businesses struggle with. While landing pages seem simple enough in theory, they often become less-than-ideal in practice. One reason for this disconnect ...