Data company Astronomer may be making lemonade by hiring Gwyneth Paltrow as a “temporary spokesperson” to answer questions in the wake of a viral “kiss cam” video.

AI startup Astronomer released a cheeky video featuring Gwyneth Paltrow playfully poking fun at the recent viral scandal involving former CEO Andy Byron and his secret HR lover Kristin Cabot – a sordid affair that was exposed by none other than the actress’s ex.

Astronomer is using its newfound viral fame and poking some fun at itself by hiring celebrity Gwyneth Paltrow as its “temporary spokesperson” following the Coldplay kiss cam scandal and the resignations of its CEO and head of HR.