Everything is bigger in Texas, and that includes the bankroll for college football programs. As the Texas Longhorns gear up for a 2025 season in which they face high expectations with Arch Manning taking over as the starting quarterback after a trip to the College Football Playoff semifinal in 2024,

There's no doubt that the Texas Longhorns have some impressively deep pockets but there's now conflicting reports about just exactly how big the bank

Longhorns understand the current model is "unsustainable" and see a future where money comes via corporations and the name, image and likeness rules.