Everything in the collection is dreamed up by creative director and makeup artist legend Pat McGrath. Pat McGrath has been aligned with the brand for years and is obviously a pro when it comes to building a beauty empire.

Louis Vuitton has launched its first makeup line, La Beauté, with lipsticks priced steeply at $160 each. The collection, created in collaboration with makeup artist Pat McGrath, will launch in China today,

The “ lipstick index ”— aka the idea that people will splurge on small luxuries when big ones feel out of reach — is alive and well, and Louis Vuitton just made it official. On August 25, the famed fashion house will launch its first-ever makeup line, featuring lipsticks stamped with the LV monogram.