Hello Kitty designer Yuko Yamaguchi reveals how she took the character from obscurity to global fame through fan feedback and ...

The latest line of Hello Kitty plushies offers fans the perfect way to celebrate the results of the 40th annual Sanrio ...

The Chinese company Pop Mart is officially more valuable than industry giants Mattel and Sanrio, thanks to the popularity of ...

"My Melody & Kuromi" director Tomoki Misato tells IndieWire about turning two kawaii classics into the streamer's next great ...

McDonald's new Happy Meal includes toys that fuse iconic characters from Teenage Mutant Ninja Turtles and Hello Kitty. See ...

The makers of Labubu dolls - popular with celebrities including Rihanna and David Beckham - reported a near 400% increase in ...

If you’re going to celebrate Halloween with anyone, let it be the birthday girl. Kuromi, whose birthday happens to be on October 31st, is “wickedly cute” any day of the year — but this outfit takes it ...

Sanrio’s long-term strategic goals (for the next 10 years) include 1) JPY 5 trillion in market capitalization, 2) tripling its gross merchandise value (currently over JPY 1 trillion), 3) an ...

Build-a-Bear revealed its next Sanrio stuffed animal is a Hangyodon plush, and this time the character is only available in a bundle. It is also an online exclusive so, while it can arrive ...

One of the next Taito arcade prizes will feature the Sanrio penguin Tuxedosam with Pingu and Pinga, and two pillows will appear.

Sanrio Irvine, which is opening Sunday, Oct. 2, will have sections dedicated to plush, clothing, beauty and stationery walls, in addition space for Hello Kitty and her pals.

"My Melody & Kuromi" director Tomoki Misato tells IndieWire about turning two kawaii classics into the streamer's next great animated stars, for Sanrio superfans and newbies alike. When stop ...