If Apple follows suit, OpenAI or Anthropic could lock in another blue-chip customer, pushing both further ahead in the AI arms race. More importantly, Siri’s long-awaited glow-up might actually deliver this time.

For months, Apple has been working to get its AI-enhanced Siri back on track after delaying the overhauled assistant’s launch in March. Apple later appointed Vision Pro head Mike Rockwell as the leader of AI and Siri after CEO Tim Cook “lost confidence” in the team’s former chief, John Giannandrea.

Apple's foray into AI has not been going so well, especially where Siri is concerned. The company has struggled to get the promised "LLM Siri" upgrades off the ground, which has led to significant delays in its release. Now, it sounds like the company may be considering taking drastic steps to get Siri back on track.