The return of football in September generated a massive spike in television viewership and tangibly impacted the competitive ...
Broadcast viewership came roaring back in September as football drove an unprecedented monthly spike in watch-time for the ...
Disclaimer: YUMI TV, Streaming Ratings Transition Database – 1,650 Broadband and Non-Broadband HH from 28 main cities. Screen ...
The Gauge™ was created to provide the media industry with a monthly analysis of television usage across key television delivery platforms. Nielsen published its first edition of The Gauge™ in the U.S.
The voice of fellow consumers continues to be strongly heard when it comes to the most trusted forms of advertising. Ninety-two percent of consumers around the world say they trust earned media, such ...
We’re excited to announce that Brad Kelly, managing director of Nielsen Audio, has been selected by Radio Ink as one of the 2016 40 Most Powerful in Radio! The honorees, selected by Radio Ink’s ...
Understanding today’s complex media consumer habits means that advertisers need more granular data to stay informed and reach the right audiences. The Record is a quarterly report card on how U.S.
Navigate the hyper-competitive peak season with insights into ad spend trends, the retail industry’s top advertisers and ...
Despite the pinch of cost-of-living pressures, leisure time isn’t shrinking, it’s shifting. Travel remains a top aspiration, but Australians are more likely to pack the car for a coastal holiday (56%) ...
A new report by Gracenote, the content data business unit of Nielsen, highlights a significant opportunity for car manufacturers to provide consumers easy access to entertainment content across a ...
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