Develop a winning brand strategy with our comprehensive template: key elements, actionable steps, and tips for building a strong brand identity.

This post is geared towards B2Bs building their brand strategy for the first time and/or wanting to get to market quickly, but it can also be used by businesses wanting to rebrand or go to the ...

A company with a well-executed branding strategy gains important competitive advantages over its rivals. An effective branding strategy creates a clear and consistent identity for your products ...

An employer branding plan is your roadmap to that enviable position. In a future post, I’ll explain how to develop such a plan, but today I want to discuss why you need one. Recruiting Becomes ...

Marketing without brand strategy is noise. And the world is full of it.

JOHNSTOWN – A new regional branding project designed by a Tennessee firm to better identify Fulton and Montgomery counties should be released publicly later this year, an official said.

Use this template to create a defining branding strategy for your business, from brand promise to personality.