Wealth management is moving from experienced-based advice to a data- and AI-powered approach that gives clients quicker ...

Companies that succeed in this new age won’t just collect data; they’ll also design and build it as an interconnected ...

Data-rational decision-making should be the default in most organizations, particularly when they reach critical moments in their lifecycles.

The goal of data governance is to ensure your organization’s data is business-ready: high-quality, accessible, secure, and ...

In the context of B2B marketing, demand intelligence is a consolidation of data from various sources filtered through an actionable lens to provide critical insights. This data can be utilized to ...

Customer data strategy is crucial for 2025. Prioritize privacy, use AI insights and unify your data to create personalized, trusted customer experiences.

Smart customer data strategies are the secret sauce for businesses looking to win customer trust and deliver real-time experiences.

The first panel discussion at e4m D2C Summit 2025 reveals how brands across categories are leveraging algorithms, real-time insights, and omnichannel approaches to dominate digital shelves ...

What is data-driven marketing? Data-driven marketing is a strategy that uses data insights to inform and optimize marketing decisions. This data can include customer interactions, behaviors and ...

To address these challenges, Gallagher has outlined a five-step approach for leveraging data in workforce management, aimed at helping employers make informed decisions that support both business ...

The world of sports has always thrived on numbers, but the past decade has seen a remarkable transformation in how data is ...

With first-party data, marketers can reinvigorate their strategies, generating leads and increasing conversions regardless of forces outside their control.