The idea is to allow users to discover and download apps directly from Facebook rather than having to open the App Store on iOS or the Google Play Store on Android.

Meta is gearing up to debut a new type of Facebook ads that will allow users in the European Union to download apps without having to visit their mobile platform's app store, according to The Verge.

Facebook is thinking about letting users in the European Union download apps directly through ads on the platform, instead of redirecting them to Google or Apple's app stores. This possibility has ...