Users will be able to chat with a brand's AI agent to do things like ask questions and get recommendations.

The next ad a Snapchat user sees may not look like an ad at all. It will look like a chat. Snap Inc. has begun rolling out a ...

Snapchat has started rolling out a new ad format called AI Sponsored Snaps, which puts branded AI agents right into Chat. The rollout comes as the platform continues to focus on conversational AI.

It was only a matter of time before they found a way to use AI agents as corporate shills. On Tuesday, Snapchat rolled out AI ...

Matt Friend hosted the celebration of creators from Snap's Santa Monica headquarters as he teased, "Why does it seem like everyone has an awards show now?" ...

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