Your employer brand is not just a logo; it is the reason talent chooses you over a competitor. This guide breaks down the strategy, visuals, and metrics necessary to reduce recruitment costs and ...

“Staying updated” is for amateurs. The only reason to watch branding trends is to find a competitive weapon. This isn't a list of fads; it's a strategic briefing on the nine major consumer behaviour ...

The history of the Apple logo design is a masterclass in ruthless simplification and strategic branding. Each change was a calculated business move from the complex Newton crest to today's flat icon.

Hey there, fellow designers and branding enthusiasts! Today, we're diving deep into the world of logo design and, more specifically, the clichés that can bog down even the most promising logos. You ...

If you want your business to thrive in today's digital landscape, having a solid content strategy is essential. And what is the backbone of any successful content strategy? A well-crafted content ...

Most lists of the 'greatest advertising campaigns' are useless. We dissect 20 campaigns that worked, from Volkswagen's "Think Small" to Dollar Shave Club, and extract the real-world business lessons ...

Typography is the unsung hero of design. It's easy to overlook, but it makes a massive difference in how your designs are perceived. As legendary designer Massimo Vignelli said, “If you can design one ...

The Shell logo, or "Pecten," is one of the world's most recognised symbols. But it wasn't born that way. It was forged through a century of ruthless simplification. Forget "timeless" design—the real ...

That's precisely what these 10 companies did with their logo redesigns. I will show you how these brands didn't just change their look – they completely transformed their market position, customer ...

Mac vs PC: Which is Best for Graphic Designers? The Mac vs PC debate for graphic designers in 2025 centres on a core choice: Apple's integrated hardware and macOS ecosystem versus the vast ...

Think Modernism is just for dusty art books? Think again. It's the secret behind Apple's minimalism, Google's clarity, and every successful corporate identity you trust. We're going to show you how ...

What do you associate with names like Apple, Nike or Coca-Cola? I’m going to assume an image pops up in your mind immediately. It could be a sleek aluminium laptop, stylish sports clothes or that red ...