As artificial intelligence (AI) transforms B2B marketing, organisations are faced with a crucial question: what does the ...

In this blog, Stefano Iacono from 6sense breaks down how account-based qualification can contribute towards your competitive ...

Last year, we conducted interviews with client-side marketers to find out what they’re looking for in their ABM technology. And the results? It turns out that ABMers want to invest in technology that ...

From there, Jon defines content dysmorphia and thought theatre, and explains how these play out in today’s marketing landscape. Jon also considers the role of AI in an increasingly sceptical climate, ...

Ecommerce is booming in the consumer sector, but where B2C has trodden, should B2B follow? Things are a little more complex in the business space as Claire Weekes discovers Ecommerce has been on the ...

According to a new report by Google, just 40% of senior marketing decision-makers believe that their organisation has a clear marketing effectiveness goal, and just 20% agree on how to actually ...

There are many reasons that self-reported attribution e.g. asking where did you hear about us, is making a comeback. Firstly, qualitative data overlaid with digital attribution enables you to see so ...

If you haven’t read our latest US Agencies Benchmarking Report, you’ll find a report robust of agency insights, from average gross income and rising stars in the industry to specialist agencies. And ...

In the wake of the release of Edelman’s latest Trust Barometer report, which had worrying implications for trust across society, I’ve been speaking to six leading marketers about the importance and ...

In this week’s episode of the podcast, Kavita Singh, Senior Content Editor, B2B Marketing spoke to Omne about fast-moving consumer goods (FMCGs) from a B2B perspective. Joining her was Anna Massey, ...

To say it has been a challenging time for agencies would be an understatement. Between budget cuts and the pressure to deliver with limited resources, it has been a tough market. And when we started ...

It cannot be stressed enough – AI has fundamentally changed the way marketing teams operate. From content generation to SEO and complex buying journeys, the possibilities for AI to enhance your ...