As digital fandom reshapes sports marketing, brands are shifting from endorsements to immersive, athlete-led storytelling ...

Selling the international arm won’t be simple, opines Humphrey Ho. The buyer can’t look like the ad holding groups of old, ...

The rise of digital technology has splintered media consumption across multiple platforms and devices. The problem is no longer a lack of data, but a lack of interoperable data.

Conceptualised by Leo Burnett, it builds on relatable stories that humorously capture the universal dream of upgrading one’s home through different life stages. Each film takes a playful yet heartfelt ...

Articles written by Venkat Mallik ...

Xiaomi India is bringing a dose of nostalgia this Diwali with a film that reimagines the chaos and drama of early 2010s ...

Family Stays highlights comprehensive care as the organization aims to double the number of families served by 2030.

As gen AI powers faster campaign production, marketers confront a new paradox — efficiency at the expense of emotion, and ...

As gen AI powers faster campaign production, marketers confront a new paradox — efficiency at the expense of emotion, and ...

Clicks, conversions, and attention are no longer a given for any brand. They must be earned. And the price of entry is ...

Access limited free articles a month after free, fast registration.

Piyush’s leadership was defined by trust, the kind that empowers rather than controls. I experienced that faith firsthand. He ...