Hawaiian Tropic has spent years building a warmer, more playful identity than most of the category, and this campaign continues in that direction by treating sunscreen application as something social, ...

There is a version of a Kool-Aid comeback story that writes itself: dust off the Kool-Aid Man, run a Super Bowl spot, call it ...

Discover how Walgreens Advertising Group tackles retail media challenges with third-party measurement and Circana partnership ...

Less than a year into her role as Hinge’s chief marketing and communications officer, Tamika Young has put her first major ...

Social media’s “profit at all costs” stance is great for shareholders, but terrible for young minds who get sucked into their ...

The ad is running as part of a wider ‘Refreshing the Nation’ campaign created by Otherway. Strongbow’s new campaign aims to ...

Quite early on in this interview, Lameya Chaudhury openly admits that she’s “not exactly media trained.” That “she’s a bit ...

Discover how Newell Brands transformed influencer marketing into a seamless, shoppable experience during Amazon Prime Big ...

Angela Mackay is chief commercial officer and managing director, Asia Pacific, at the Financial Times. Based in Hong Kong, ...

As AI-powered discovery tools become increasingly embedded into consumer behavior, much of the conversation around retail ...

As AI starts to compress e-commerce journeys, the checkout is evolving from a transactional endpoint into one of the most ...