Cracker Barrel has also begun remodeling some locations with brighter lights and colors as part of a years-long effort to increase restaurant traffic.

In a separate X post, conservative lawyer and Fox News talking head Phil Holloway compared Cracker Barrel’s logo redesign to Bud Light’s one-off 2023 social media collab with transgender influencer Dylan Mulvaney, which drew intense anti-trans backlash and calls for a conservative boycott of parent company Anheuser-Busch.

The MAGAverse’s Cracker Barrel meltdown is being hilariously trolled by critics, including Gavin Newsom’s meme squad. The company has ditched its longtime “barrel man” image—an old-timer in overalls leaning against a wooden cask.