The new line of fashion dolls features true-to-movie details from ‘Wicked: For Good’ and fans say they ‘are ready’ for the launch.

The toy company saw its dolls category sales dropping 19% in the latest quarter, primarily due to fewer new Barbie launches.

You can revisit Ryan Gosling as Ken in Barbie, which is streaming for anyone with an HBO Max subscription. Like this article?

A new collectible Monster High doll of Tim Burton’s ghostly Corpse Bride has arrived on the scene and she looks deadly cute.

A new Barbie with an insulin pump and CGM isn’t just a toy — she’s a symbol of visibility and a reminder to meet others with ...

Though tariff concerns have eased, America's biggest toymakers are still feeling the pinch from the Trump administration's ...

Mattel Studios president Robbie Brenner unpacks her unifying vision for the studio's slate, including Hot Wheels, Masters of ...

Masters of the Universe collides with Transformers as a new collab is here from Mattel with Megatron Armor Skeletor ...

Toy maker Mattel re-established its annual guidance, albeit at a lower level. “There is still the potential for global trade ...

The iconic movie "Clueless" turns 30 this month. To celebrate the milestone, Mattel is releasing a new line of Barbies inspired by the movie's main characters.

"We built an incredible world, and it's gonna be really exciting for us to bring to our fans," says PJ Lewis, the company's ...

The country's two largest two manufacturers saw sales of traditional toys decline due to delayed orders by retailers worried ...