Selling the international arm won’t be simple, opines Humphrey Ho. The buyer can’t look like the ad holding groups of old, ...

Conceptualised by Leo Burnett, it builds on relatable stories that humorously capture the universal dream of upgrading one’s home through different life stages. Each film takes a playful yet heartfelt ...

The rise of digital technology has splintered media consumption across multiple platforms and devices. The problem is no longer a lack of data, but a lack of interoperable data.

Articles written by Venkat Mallik ...

Piyush’s leadership was defined by trust, the kind that empowers rather than controls. I experienced that faith firsthand. He ...

Will the government’s proposed hike to print ad rates drastically change media mixes for marketers? The industry is divided.

Bingo!’s reintroduction in the North isn’t just about rebranding; it’s about flipping narrative control. The brand’s humour, ...

Email to staff says information, including bank and payroll number, salary, National Insurance number, and personal contact ...

WBD’s announcement to explore strategic alternatives sent the stock price up 10%. The suitors are circling, but how many are ...

The company continues to invest heavily in AI through its new ‘to be determined’ (TBD) Lab, which remains in active hiring ...

Indian brands are rediscovering that the key to enduring festive campaigns isn’t repetition—it’s relevance, consistency, and ...

The industry fondly recalls the veteran adman who gave Indian advertising its voice, created unforgettable ads and inspired a ...