As AI algorithms distort inbox visibility and inflate email metrics, marketers are turning to SMS for transparency, ...

Marketing Strategy - Most agency-side marketing strategists say their discipline is at a crossroads and often considered ...

Advertising & Promotions - This infographic from LinkedIn explores how to create effective video campaigns on the ...

See why last-click attribution falls short in complex B2B journeys and how multitouch attribution models provide clearer ...

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

Catch up on select AI news and developments from the past week or so: OpenAI launches Sora 2 with audio and likeness features. OpenAI unveiled Sora 2, a video generation model that supports ...

Discover 5 ways to boost event engagement and the AI-powered tools that allow event marketers to measure and act on buyer ...

Measurement & Analytics - Marketers who work for SMBs say the top challenges they face with A/B-testing are a lack of ...

If I had to come up with the three most important areas of marketing, they'd probably be the three Ps: positioning, presentation, and panache. Yes, I love alliteration, but that's not the reason—it's ...

Generative AI is transforming customer experience (CX) and support, but trust, accuracy, and empathy still depend on people.

Amazon, Google, and Microsoft are the major brands that customers in the United States say they feel the most loyalty toward ...

Companies devote 24 hours to writing a request for proposal (RFP) and involve seven people in the process, on average, according to recent research from Loopio. The report was based on data from a ...