A practical guide to deciding if competitor keyword bidding makes sense for your brand and how to approach it without burning ...

On Google’s podcast, Martin Splitt explains how default lazy loading can delay LCP, why some libraries hinder indexing, and ...

Ahrefs launched a monthly dashboard comparing Google and ChatGPT referral traffic so you can track AI search as a measurable ...

The CMO role just got harder. This piece outlines five survival areas to help marketing leaders steer through digital ...

OpenAI announced that it has added connectors to Gmail, Google Calendar, and Google Contacts for ChatGPT Plus users, enabling ...

Google adds an AI “Flight Deals” tool to Google Flights, part of a broader push into vertical, conversational search ...

Which content metrics actually drive growth? Here’s how to align KPIs with business goals, from email opt-ins to branded ...

More traffic doesn’t always mean more value. Learn why attracting fewer, but better, visitors may be the smarter move for ...

A software engineer creates a new search engine designed to resist SEO spam and provide better search results.

Google's Barry Pollard explains why CrUX and Search Console often report different Core Web Vitals results. Learn how ...

OpenAI announced a discounted subscription tier called ChatGPT Go that is initially available to users in India.

Web Guide shifts search from links to meaning. Here's how publishers can adapt to AI-organized SERPs and semantic clustering.