The joint venture between Yakult Honsha in Japan and Groupe Danone in France also revealed its goal of achieving double-digit growth every year until 2030.

The Austrian luxury house said the decision to announce the actress as the new brand ambassador reflects India’s importance ...

With over a decade of experience, Das has previously led Levi Strauss & Co. as Senior Director - Marketing and Brand Experience for South Asia, the Middle East & Africa.

The new identity, which includes updated packaging design and logo, will be rolled out across digital channels, stores and product lines to ensure consistency.

This experience will see Ananya Panday and her A-team host four guests for a behind-the-scenes fashion and glow-up session at ...

Before her new role as Head of Marketing for India, Sri Lanka & Bangladesh, she worked at DBS Bank as SVP Marketing, after a decade at J. Walter Thompson.

The book brings together academic frameworks and practical tools, covering areas such as paid media, social media, influencer marketing, SEO and ORM.

According to the study, 69% of consumers will increase their use of social media for shopping, followed by 68% for video platforms like YouTube and 60% for e-commerce/retail sites.

Under the mandate, the agency is expected to manage all PR, digital, events and integrated communications efforts for the ...

The campaign used an AI tool to generate customised itineraries, hyper-realistic visuals and a video featuring Ayushmann Khurrana delivering tailored recommendations.

Along with the fine, the company has been ordered to withdraw the misleading ads immediately and refund the promised Rs 50 in ...

The former employee alleges that Meta inflated the performance of Shops ads by exaggerating the return on ad spend (ROAS) of Shops ads by 17–19%.