The ad boasted about the "Euphoria" star's "great jeans," including a play on words that referenced her genes.

Sydney Sweeney shares bar night photos in denim outfit weeks after her American Eagle "Good Jeans" campaign faced backlash.

Three weeks after the release of her American Eagle denim campaign, which caused some controversy, Sydney Sweeney leaned into ...

The crime thriller, which stars the "Euphoria" actress, Paul Walter Hauser and singer Halsey, bombed after debuting in 1,100 ...

Sydney Sweeney still loves a pair of blue jeans. The actress, 27, took to Instagram on Friday, August 15, to share photos of ...

Sydney Sweeney’s newest film Americana was met with disappointing numbers its first weekend in the box office following her ...

American Eagle's campaign with Sydney Sweeney was an opportunity to associate with a rising star. But it's backfiring and it ...

Foot traffic is down at American Eagle by almost 9% year-over-year for the week of Aug. 3, according to retail data firm Pass ...

When a brand sees momentum stall so sharply, it often reflects a reputational or cultural factor cutting through to consumers ...

Actress Sydney Sweeney has dominated headlines in recent weeks amid her partnership with American Eagle, which has emerged as ...

Experts say that American Eagle's response to the outrage over its campaign featuring the "Euphoria" actor tells us a lot ...

This past Friday, the latest project from the actress dropped, a crime thriller called Americana that stars Sweeney as aspiring country star Penny Jo Poplin. And ahead of the film’s release, Sweeney ...