Samsung’s Galaxy S25 is a great device, and it does genuinely raise the bar on smartphone AI. But for home and business users, the fact this is a device that’s all about AI has come too soon for its buyers to fully understand how to stay AI-safe, or even the questions they should ask. All that should be factored in to any decision to switch.

Across the whole family of Galaxy S25 Ultra, S25+, and S25 smartphones are a set of color variants exclusive to pre-ordering from Samsung’s website. You can secure the S25 Ultra in Titanium Jadegreen, Titanium Black, or Titanium Pinkgold, or the S25+ or S25 in Blueback, Coralred, or Pinkgold only at Samsung.

Samsung's new flagship smartphone line predictably puts AI at the forefront of its experience. They're all up for pre-order now.