From Taylor Swift’s record reign to Jon Hamm’s viral dance—2025 was a year of pop culture fueled memes and moments.

Move over, Sydney Sweeney. Martha Stewart is the new face of American Eagle’s latest denim campaign. The lifestyle icon is in the company’s new seasonal ads, appearing in head-to-toe denim and wearing ...

American Eagle on Tuesday announced a partnership with celebrity homemaker Martha Stewart for the latest chapter of its holiday campaign, “Give Great Jeans.” The tie-up is part of the retailer’s ...

American Eagle Outfitters CEO Jay Schottenstein said in an interview published Monday that the company stands behind its Sydney Sweeney jeans ad campaign, which sparked controversy with some liberal ...

The second quarter ended nine days after the ad was released, leaving little time to see the full impact of the campaign. By Hannah Ziegler In an earnings call this week, American Eagle executives ...

Backlash didn’t fade these blues. American Eagle’s “Sydney Sweeney Has Great Jeans” campaign, which dropped this summer, had critics up in arms with its double entendre. But, while the controversy ...

American Eagle shares spiked 25% in after-hours trading Wednesday after the retailer's release of its second quarter earnings report in which it touted the success of its ad campaign with actress ...

American Eagle says it has seen increased sales since the launch of its controversial ad campaign. The company’s CEO cited the Sydney Sweeney and Travis Kelce campaigns for an uptick in customer ...

American Eagle Outfitters' stock jumped 29% on Thursday, Sept. 4, after the company announced it’s seen a significant increase in traffic following campaigns with Sydney Sweeney and Travis Kelce. “The ...

Clothing retailer American Eagle is thrilled with the results of its “Sydney Sweeney has great jeans” marketing campaign — which became part of the national political conversation — and says it’s ...

The clothing retailer cited the Sweeney ad campaign and a partnership with Kansas City Chiefs tight end Travis Kelce as a driver of growth — and saw its share price surge 25 percent after hours. By ...

American Eagle stock surged 25% after its earnings report Wednesday, with its CEO thanking the controversial Sydney Sweeney “Good Jeans” ad campaign for boosting brand awareness and profit. “The fall ...