YouTube star MrBeast is looking to raise a couple hundred million dollars to expand his business in a funding round that would value his company at about $5 billion, according to people familiar with the matter.

YouTube’s most-watched creator, MrBeast, is pushing beyond digital content, aiming to turn his media empire into a billion-dollar business. Jimmy Donaldson, known as MrBeast, is in talks with investors to secure funding that values his ventures at $5 billion.

These businesses include the chocolates brand Feastables, snack company Lunchly and his video production company.

YouTube star MrBeast, whose real name Jimmy Donaldson, is seeking to raise hundreds of millions in funding, valuing his company at $5 billion.