USC Trojans women’s basketball guard JuJu Watkins had a quick rise to stardom as a freshman. Watkins has signed numerous NIL ...

In recognition of the 39th annual National Girls & Women in Sports Day, the Jets, Nike, Gatorade and Visa announce the ...

In recognition of the 39th annual National Girls & Women in Sports Day, the New York Jets, Nike, Gatorade and Visa announced ...

Since his first signature edition Mercurial in 2010, Cristiano Ronaldo has enjoyed a series unlike any other footballer in ...

Johni Broome and Chad Baker-Mazara scored 15 points each and No. 1 Auburn remained undefeated in Southeastern Conference play with a 98-70 win over Oklahoma. Oklahoma ...

Dave Bergner’s streak of wearing a different jersey every day — at 151 days and counting — has other fans calling him a ...

Currently, 40 states allow high school athletes to accept some form of compensation. William Carter, a top NIL consultant who ...

The NBA season is really heating up, and trade deadline drama is at its peak. The post Nike Rejected LeBron James’ Idea for ...

The Kansas City Chiefs are one win away from a 3-peat as they punched their ticket to Super Bowl LIX by outlasting the Buffalo Bills in the AFC Championship game on Jan. 26. Commemorate this historic ...

We asked the Buffalo Bills' top equipment guy for the lowdown on the fleece-lined uniform accessory that’s sweeping the NFL.

Get ready for every pass, catch and touchdown during the 2025 NFL playoffs with this official NFL merchandise from Fanatics.

In the NFL, cleats have evolved from performance gear into powerful symbols of creativity and culture. Football players are hitting the field in cleats ...