TikTok is evolving from an easy-to-read ecosystem into a complex entertainment center and marketplace. What trends and ...

Tween girls contain multitudes, trying on the interests of young adults while still relishing the cute, shiny, and glittery toys of their childhood. Their increasingly sophisticated brains are ...

While the term might make you roll your eyes, “tween” is the perfect word for anyone eight to 12 years old. It’s a combination of the words “teen” and “between,” a reflection of how many kids feel ...

As puberty starts earlier, glossy marketing targeting the 12-and-under set has driven tweens’ annual spending on skincare and beauty to $4.7 billion. For families deciphering what’s necessary and what ...

Mostly, I remember the fluffy pens. When I was in elementary and middle school, nothing could be cooler than a fluffy pen, at least until it got covered in backpack grime and started to look like an ...

CHICAGO -- There is a new warning about the skincare obsession among preteen girls on social media. New research finds that girls as young as 7 are sharing their skincare routines, sometimes using ...

"Get ready with me" videos are overflowing on TikTok, drawing millions to watch influencers and the like walk through their skincare routines. But lately, a new wave of content creators is entering ...

Some TikTok trends are silly and fun — like “holy airball!” — but others are downright concerning. Parents of teen and tween girls are sounding the alarm about a worrying new trend that one mom calls ...