CEO Brian Niccol must want to undermine the morale among some of his most critical workers. The coffee store company will ...

Starbucks CEO Brian Niccol said the company's pickup-only locations no longer match the coffee chain's vision for a warmer customer experience.

While Narasimhan identified the issue of off-putting wait times, it’s on Niccol’s watch that Starbucks is redressing the ...

Starbucks "Pick Up" locations across more than 20 states, totaling 80-90 stores, will be impacted. Niccol and the chain's website indicated that some locations would be closed permanently, while ...

When Starbucks Corp. tapped Brian Niccol as chief executive officer in 2024, it cited the “critical need for a transformative leader” in justifying the hire. If performance significantly improves, the ...

Starbucks now has an office in Newport Beach, California, a short drive from the CEO's house.

Starbucks CEO Brian Niccol on Friday said his goal is for customers to get a cup of coffee in less than 30 seconds within the next five years. “You’re going to have an experience where when ...

In the midst of a headline-grabbing turnaround effort, the coffee boss insisted that things are moving faster than expected.

Former Chipotle CEO Brian Niccol is now officially chief executive of Starbucks. He's tasked with turning around the coffee giant, which has seen same-store sales shrink over the last two ...

Brian Niccol has led Starbucks for almost a year, and it has been a bumpy ride to revamp the coffee chain’s brand. Wall ...