Starbucks' CEO says letting people order coffee via mobile 'chipped away' at the brand's 'soul'
Brian Niccol, Starbucks' CEO, said mobile ordering meant staff weren't writing on cups, which affected the connection the ...
Why Starbucks is going back to basics
CEO Brian Niccol explains the company’s pivot back to its roots.
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The Starbucks (SBUX) CEO Made $96 Million Working Remote, and Is About To Lay Off Employees
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Starbucks limits mobile orders
In an effort to get back to basics and "reintroduce" the chain, Starbucks is restricting mobile customers to 12 items per order and offering a free coffee promotion following the Super Bowl.