Cracker Barrel has also begun remodeling some locations with brighter lights and colors as part of a years-long effort to increase restaurant traffic.

In a separate X post, conservative lawyer and Fox News talking head Phil Holloway compared Cracker Barrel’s logo redesign to Bud Light’s one-off 2023 social media collab with transgender influencer Dylan Mulvaney, which drew intense anti-trans backlash and calls for a conservative boycott of parent company Anheuser-Busch.

When people love a brand, they don’t always like change,’ a branding expert says, after the change sparks more than 558,000 posts on social media including Donald Trump Jr.