STAMFORD, Conn. — The NBA’s return to NBC with a doubleheader on Tuesday night averaged 5.61 million viewers, the ...

The last NBA tip-off doubleheader with a larger average audience came in Oct. 2010, helped by the Heat's 88–80 loss to the ...

STAMFORD, Conn. — The NBA’s return to NBC with a doubleheader on Tuesday night averaged 5.61 million viewers, the ...

NBA Opening Night Audience Peaked at 7.1 Million Viewers on NBC and Peacock for Thrilling Conclusion (10:45-11 p.m. ET) of ...

NBC went all-out to make its NBA comeback an event, most notably bringing in Michael Jordan for the "MJ: Insights To ...

The NBA’s return to NBC is part of an 11-year, $76 billion rights package spread across ESPN/ABC, NBC/Peacock and Amazon’s ...

The Oklahoma City Thunder received their rings. The new-look Houston Rockets were in town. The NBA was back on NBC. Cue the ...

Fans of NBA on TNT will have to adjust to the new schedule and studio shows. Major sports league contracts don’t change hands ...

There were two notable homecomings on Tuesday night. For one, Rockets forward Kevin Durant returned to Oklahoma City, the ...

The NBA’s action-packed opening-night doubleheader across NBC and Peacock drove massive engagement on social media last night ...

Fans tuning into the NBA this season will have to adjust their viewing habits to new networks and a seven-day-a-week national ...

Maybe it was the nostalgia kicking in, but Tuesday felt bigger than usual for the NBA as it returned to NBC for the first ...