Ahmed El Gamal shares an honest take on the tug of war between brand and performance, transactional agency-client ...

Even the best marketing won’t save you if your product leaks users. Think of marketing as a multiplier. Multiply zero, and ...

Saudi Arabia's Taiba Investments has revealed the rebrand of its hospitality brand Makarem at this year's Arabian Travel ...

Dubai based, Ellyse Management, a luxury brand consultancy and communications agency, has rebranded to Maison Ellyse.

Jack Morton UAE and KSA’s Stephen Powell explains the move from events to experiences that shape a nation through cultural ...

Capital 1's Helen Nurse shares 10 WhatsApp marketing statistics for the Middle East that make the case for a refreshed ...

Adpro& Group will lead brand strategy, creative development, social media management and campaign execution across Seagulls’ ...

Joe & The Juice’s partnership with Kevin Durant is a global campaign aimed to connect with wellness-oriented audiences.

“Zainab Imichi Alhassan is the co-founder of POP Communications. I am nominating her because she is a badass PR specialist who takes no prisoners (think Olivia Pope). Zainab started her career in the ...

Mazen Hallaway, founder, Reach MENA: In 2018 Nadia joined Reach MENA Digital. She operates on another level from most people – her speed of thought and ability to crunch through to the campaign’s ...

As data privacy regulations and shifting consumer expectations reshape the digital landscape, contextual advertising is stepping out from the shadows and into the strategic spotlight. That was the ...

In a first for the brand, Campaign Middle East has released its inaugural bilingual edition with the launch of the Saudi Arabia Report 2025, a dedicated supplement accompanying the April 2025 issue.