The pace of AI innovation in 2025 is staggering. New models and capabilities emerge weekly, each promising to be ...

Jeff Green, CEO of The Trade Desk, calls it like he sees it. And he doesn’t see a future for Google monetizing the open ...

The Omnicom-IPG deal “creates opportunities for the rest of us,” says Remy Stiles, North America CEO of programmatic agency ...

DSPs have been slow to adopt the IAB Tech Lab’s new signal for classifying online video, causing confusion about which video ...

Jeff Green, CEO of The Trade Desk, calls it like he sees it. And he doesn’t see a future for Google monetizing the open ...

Jeff Green, CEO of The Trade Desk, calls it like he sees it. And he doesn’t see a future for Google monetizing the open ...

Panels aren’t going away, mind. Panel data will be part of Nielsen’s Big Data + Panel offering, which earned Media Rating Council accreditation last week. That product, which will be Nielsen’s ...

Senator Ron Wyden, speaking Sunday at the IAB Annual Leadership Meeting in Palm Springs, detailed his stance on data privacy, ...

Some buyers are vocalizing their frustrations that the lack of transparency in CTV ad buying could impact the channel's ...

Universal opt-out mechanisms – like a legally mandated version of Do Not Track – are about to start getting more attention from regulators.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...