As digital fandom reshapes sports marketing, brands are shifting from endorsements to immersive, athlete-led storytelling ...

Conceptualised by Leo Burnett, it builds on relatable stories that humorously capture the universal dream of upgrading one’s home through different life stages. Each film takes a playful yet heartfelt ...

The rise of digital technology has splintered media consumption across multiple platforms and devices. The problem is no longer a lack of data, but a lack of interoperable data.

Articles written by Venkat Mallik ...

Selling the international arm won’t be simple, opines Humphrey Ho. The buyer can’t look like the ad holding groups of old, ...

Will the government’s proposed hike to print ad rates drastically change media mixes for marketers? The industry is divided.

Our weekly roundup of the latest appointments and account wins from Slay Media, Abundantia Entertainment, The Advertising Club Madras, The One Show 2026, Times OOH, The Pittch, and more.

Piyush’s leadership was defined by trust, the kind that empowers rather than controls. I experienced that faith firsthand. He ...

The company continues to invest heavily in AI through its new ‘to be determined’ (TBD) Lab, which remains in active hiring ...

Anthropic and OpenAI recently turned to human-led creative shops to tell their story. They didn't market AI's efficiency or speed, but empathy.

Anthropic and OpenAI recently turned to human-led creative shops to tell their story. They didn't market AI's efficiency or speed, but empathy.

Bingo!’s reintroduction in the North isn’t just about rebranding; it’s about flipping narrative control. The brand’s humour, ...