From Tinder’s ‘Dating Scaries’ to Bingo!’s desi ghosts, brands turn Halloween into a playground for cultural commentary, ...

Using 50+ Android apps and roughly 10 million installs as its engine, Arcade appears to be the work of a coordinated fraud ...

That pipeline, in turn, should translate to revenue and margin, be it closed-won deals, healthy unit economics, and payback ...

WPP has downgraded its growth guidance for 2025 to a decline of between 5.5% and 6%, with chief executive Cindy Rose ...

Meta’s new whitepaper charts the rise of new tech-native agencies in the region, and how their home-grown platforms and ...

The industry has moved from a transactional market to one driven by unique shareable experiences that turn consumption into ...

When a Marriott ballroom in Tokyo turned into a ‘mini Super Bowl’ for Enhypen fans, it was long-term brand play. Marriott’s ...

Kedarswamy Ravangave, head of marketing for consumer and commercial banking at Kotak Mahindra Bank, is not the stereotypical ...

Jaro Education, a publicly listed edtech companies, has released its latest ad film featuring National Award-winning actor Vikrant Massey. The film captures the essence of ambition, perseverance, and ...

Piyush’s leadership was defined by trust, the kind that empowers rather than controls. I experienced that faith firsthand. He ...

Fashion and home décor dominated online shopping as consumers began deal-hunting almost a month before, according to data ...

Email to staff says information, including bank and payroll number, salary, National Insurance number, and personal contact ...